In short
Consulting and fractional GTM starts at EUR 3,000 a month. Done for you outbound, where I build and run the whole engine, starts at EUR 7,000 a month. Flat monthly fee, no per meeting pricing, and you own the domains, lists and playbook afterwards.
The two ways to work together
from EUR 3,000/month
I plug in as your go to market lead. We fix the strategy first, then build the motion with your team so they can run it after I leave.
- Ideal customer profile and offer, defined properly
- Channel and messaging strategy
- Hands on build with your team, not a slide deck
- Review cadence and the metrics that matter
- Your team owns and runs the system afterwards
Best for teams with someone internal who can run outbound once it is built, and who want to keep the capability.
from EUR 7,000/month
I build and run the whole engine. You close the replies, I handle everything before that.
- Targeting, account lists and verified contact data
- Offer and copy, written and spam checked
- Separate warmed domains and mailboxes, your main domain untouched
- Cold email and LinkedIn run as one motion
- Replies classified and answered, weekly reporting
Best for teams who want meetings rather than another internal project, and no hiring risk.
Both start from those numbers rather than at them. What you actually pay depends on scope, and the section below says exactly what moves it.
What moves the number
Four things, and none of them is a negotiating tactic. Each one is genuinely more work.
| Driver | Why it costs more |
|---|---|
| Number of markets | Each market needs its own list, its own copy and often its own sending domains. Two markets is close to twice the build, not a bigger version of one. |
| Languages | Local language campaigns in Lithuanian, Polish or Latvian mean writing rather than translating, and the name handling that machine translation gets wrong. |
| Number of segments | Running four buyer types in parallel means four offers and four sets of copy, each tested separately. |
| Sending volume | More volume means more domains and mailboxes to buy, warm and monitor, and more replies to handle each day. |
What does not move it. How many meetings you get. I do not charge per meeting, and the reason is in the next section.
Why there is no per meeting price
Pay per meeting sounds like the buyer friendly option and usually is not. It quietly changes what gets sent, because the incentive becomes booking anything that will accept an invite. That produces a calendar full of meetings your sales team did not want, and an argument every month about which ones counted.
A flat monthly fee keeps the incentive where it belongs: on the meetings that turn into pipeline. It also means I will tell you to narrow the targeting when narrowing is right, which is the opposite of what per meeting pricing rewards.
How this compares to hiring
The honest comparison is not agency versus nothing, it is agency versus a hire. A first sales development rep is not the salary line, it is salary plus employer costs plus tooling plus data plus management time plus a ramp of three months or more where you pay in full for partial output.
Run the numbers on your own market rather than mine. I wrote the full breakdown in done for you outbound versus hiring an SDR and the cost model in outbound agency versus in house, both with every assumption shown so you can swap in your figures.
There is a third answer that is often correct: hire later, once the motion is proven. Building it first and hiring into something that already works removes most of the risk from the hire.
What is included at both tiers
No tool fees billed on top, no data charges appearing later, no setup fee on a separate invoice. The monthly number covers the work and the infrastructure it runs on.
- All tooling and sending infrastructure used for your campaigns
- Contact data and verification
- Copywriting and rewrites as the data comes in
- Weekly reporting, and a real person to ask when something looks off
What you keep
The sequences, the lists, the domains, the mailboxes and the playbook are yours. If we stop working together you keep a running system rather than losing access to one.
This is worth checking with anyone you hire, not just me. Contracts where the agency retains the warmed domains and the contact list are common, and they are expensive to discover at the end rather than the beginning.
When it starts costing and when it starts working
Campaigns are usually live within two to three weeks. The constraint is sending infrastructure: domains need roughly two weeks of warmup before they can carry volume without landing in spam, and skipping that is the single most expensive shortcut in outbound.
First replies typically come in the first weeks of sending. A fair read on whether the offer works takes longer, usually a couple of months, because the first month is as much about finding which segment responds as it is about volume.
When I am the wrong choice
If your deal size cannot support a four figure monthly retainer, outbound run by someone else is not the right tool and I will say so on the call. The same is true if you sell to consumers, if your buyer is unreachable by email and LinkedIn, or if nobody on your side can take the meetings once they land.
In those cases I would rather tell you on a thirty minute call than take a retainer for a quarter. A bad fit costs me a client and costs you a quarter, and only one of those is recoverable.
Frequently asked
How much does B2B outbound cost in general?
With me, consulting and fractional GTM starts at EUR 3,000 a month and done for you outbound starts at EUR 7,000 a month. Across the wider market, managed outbound retainers commonly run from a few thousand to well over ten thousand a month, and the spread mostly reflects how much of the work the agency actually does rather than subcontracts.
Is there a setup fee?
No separate setup invoice. The build work in the first weeks is covered by the monthly fee, which is also why the first month is the most work.
What is the minimum commitment?
Long enough for the answer to mean something. Two to three weeks of that is infrastructure warmup before anything sends, so judging the work on a single month is judging it on the build rather than the results. We agree the term on the call.
Do you guarantee a number of meetings?
No. The offer and the market decide the ceiling, and nobody can promise a number honestly before seeing how the first campaigns land. I would be careful with anyone who does.
Can you work with our existing tools?
Usually yes. If you already have sending infrastructure and a sequencer, I will use them where they are good enough and tell you plainly where they are the reason results are flat.