Quick answer
Clari and Salesloft agreed to merge on 7 August 2025 and completed the merger on 3 December 2025, with Steve Cox as CEO. On 2 September 2026 the combined company moved to one brand, Salesloft; Clari Forecast keeps the Clari name. For a buyer, the merger matters if you want forecasting and sales engagement from one vendor. If you only need sequences, choose on how your team prospects. Salesloft and Outreach publish no prices: Salesloft quotes by module, and Outreach charges per user plus AI credits. Apollo publishes its prices: Basic $65 a seat a month ($49 billed yearly), Professional $99 ($79 yearly) and Organization $119 a seat a month, billed yearly only, minimum 3 seats, with its own contact database included. Pick Salesloft if you run or want Clari Forecast, Outreach if you want agents that can run plays on their own and Apollo if you want data and sequences in one login at a price you can see. Checked on 15 October 2026.
What happened between Clari and Salesloft
Everything in this table comes from the press releases on Salesloft's newsroom, which now hosts Clari's news too.
| Date | What happened |
|---|---|
| 7 Aug 2025 | Agreement to merge, expected to close in fall 2025. The release said Clari's co-founder and CEO, Andy Byrne, would lead the combined company, serving over 5,000 organisations. |
| 3 Dec 2025 | Merger completed. Steve Cox, who most recently led Employ, named CEO. The companies said they were doubling R&D to build the "Predictive Revenue System". |
| 14 Apr 2026 | First joint release: from Clari Forecast and Inspect, users can create Salesloft tasks and send AI follow-up emails. An MCP server lets Claude, ChatGPT, Microsoft Copilot, Gemini and Agentforce work with live Salesloft data. |
| 13 May 2026 | New CRO and CTO: Brian Benfer and Rajesh Krishnaswami. |
| 2 Sep 2026 | One brand: Salesloft becomes the company and platform name. Clari Forecast keeps the Clari name. |
| 24 Sep 2026 | Product vision: Agentic Forecasting, an Agentic Playbook and more are planned, with no dates. Details are promised at a virtual summit on 4 November. |
I set up outbound inside B2B sales teams, so I see this decision up close: the platform the reps live in shapes every sequence they run. The question I'd ask about this merger is narrow. What can you buy and use today that you couldn't a year ago?
What the merger changes for a buyer
- The name on the contract. Salesloft is the go-forward company. Its merger FAQ says Clari's capabilities continue under the Salesloft name and that your products and workflows won't change "Not immediately".
- One real connection so far. Forecasting and execution now talk to each other: a manager in Clari Forecast or Inspect can create a Salesloft task or an AI follow-up email. That's useful if you run both. If you only run cadences, it changes nothing.
- A roadmap without dates. The September vision lists agentic forecasting and multi-step agent playbooks as next, rolled out in stages. Treat those as plans until they're in your order form.
- No public prices. Salesloft's pricing page lists modules (Cadence, Conversation Intelligence, Deals, Rhythm, Clari Forecast, Inspect, Revenue Cadences, Analytics, AI Agents, Signals and consulting) and asks you to talk to sales.
So the merger is a reason to look at Salesloft if you want forecasting and sales engagement from one vendor. On its own, it isn't a reason to leave Salesloft or to pick it.
Read the roadmap by date. In any demo, ask which features shipped before today, which ship inside your contract term and which have no date yet. Only the first group belongs in your business case.
Salesloft vs Outreach vs Apollo at a glance
| Salesloft | Outreach | Apollo | |
|---|---|---|---|
| What it is | Sales engagement plus Clari forecasting, sold as one "Predictive Revenue System" | Sales engagement and conversation intelligence, sold as an "AI Agent Platform for Revenue teams" | Contact database plus sequences and deal tools in one login |
| Prices published | No, talk to sales | No, request pricing | Yes |
| How you pay | Quoted by module | Per user, plus AI credits | Per seat, plus credits for data |
| Sequences | Cadence | In the Core, Plus and Pro packages, not Essentials | On every account, including Free |
| Contact data | Not sold as a database | Data enrichment listed in its packages | Its own database, paid in credits |
| Forecasting | Clari Forecast | In Amplify Pro | Deal and pipeline tools; no separate forecasting product on its pricing page |
| Agents that email prospects without approval | None described on its agents page | Yes, plays can run fully autonomous; admins set autonomy by segment | No, reps approve before anything goes out |
Sources: Salesloft's agents page, Outreach pricing, Outreach's agents page and Apollo pricing, checked on 15 October 2026.
What each one costs
Apollo: the only one with a price list
| Plan | Billed monthly | Billed yearly | Notes |
|---|---|---|---|
| Free | $0 | $0 | Sequences included, Gmail mailboxes only |
| Basic | $65 a seat a month | $49 a seat a month | For individual sellers doing regular outbound |
| Professional | $99 a seat a month | $79 a seat a month | Higher credit limits, AI features, call recording |
| Organization | Not offered | $119 a seat a month | Minimum 3 seats |
| Custom | Through sales | SSO, custom volumes, API access | |
Three rules from Apollo's pricing FAQ change the real cost. Every seat on an account must be on the same plan. Credits are pooled across the team, reset each billing cycle and don't roll over. And yearly billing is a 12-month commitment, while monthly billing can be cancelled anytime. For five reps on Professional, that's $5,940 a year billed monthly or $4,740 billed yearly, before extra credits.
Outreach: seats plus AI credits
Outreach's pricing page says "Per user pricing. No platform fees." on top of AI credits, with four packages and no prices:
- Amplify Essentials, 10,000 AI credits: conversation intelligence, coaching and deal tools. No sequences.
- Amplify Core, 25,000 credits: multi-channel sequences plus the Revenue, Research and Personalization agents.
- Amplify Plus, 50,000 credits: everything in Essentials and Core.
- Amplify Pro, 100,000 credits: adds forecasting and managed services.
Each AI action has a set credit cost, and you can buy more credit packs. Ask for the cost of the actions your reps will run most, or you're buying a meter without a rate card.
Salesloft: quoted by module
No packages or prices on the page. Your quote depends on which modules you take, so ask for it line by line, especially if Clari Forecast is in the bundle and you didn't ask for it.
What their AI agents do on their own
All three sell agents now, but they let them do very different things. Salesloft's agents page describes agents that research accounts and people, suggest stakeholders, order a rep's daily tasks and write emails for cadence steps and plays. It doesn't describe one that runs outreach end to end, so ask how AI email steps get sent. Outreach says its plays "can be fully autonomous with agents sending e-mails on behalf of the seller", with admins setting autonomy by segment and a Reply Agent marked coming soon. Apollo's agents research, build lists and draft, and reps approve before anything goes out.
I checked what the agents in seven sales tools do, against Gartner's autonomy levels, in Gartner's 40% task-specific agents forecast, checked against 7 sales tools. For how much of Outreach's agent story is new product, see what to check before you buy the agentic label.
Which one to pick
Pick Salesloft if
- You already run Clari Forecast, or you want forecasting, cadences and conversation intelligence from one vendor.
- You have RevOps people to own a module-by-module contract.
- You're fine with a roadmap where the agentic pieces have no dates yet.
Pick Outreach if
- You want sequences, conversation intelligence and agents in one platform, and you want the option to let agents run plays on their own.
- You can forecast AI credit use, or you'll negotiate the rate card before you sign.
- You buy Core or above, since Essentials has no sequences.
Pick Apollo if
- You're a small team that wants contact data and sequences in one login.
- You want to see the price before a sales call and keep monthly billing.
- Your forecasting already lives in your CRM.
Pick none of them if
Your real job is cold email at volume. None of the three is built around separate sending domains and warmed mailboxes. For cold outbound I keep sending off the main domain, at 20 to 30 emails per mailbox a day, and run email and LinkedIn as one sequence. For clients that's Salesforge. I've written guest articles for Salesforge's blog, and no tool in this article pays me. For a comparison on that job, see Apollo vs Instantly for cold email.
If you're on Salesloft and up for renewal
The merger alone isn't a reason to leave, since Salesloft says your workflows don't change immediately. A new quote is. Before you sign, ask:
- Which modules are in this quote, line by line, and what does each cost?
- Is anything bundled that we didn't use last year?
- What's the seat minimum and term, and what's the price if we drop seats mid-term?
- Which AI email steps can send without a rep's approval, and who can switch that on?
- Which items from the September roadmap ship inside our term, with a date in writing?
- How do we export cadences, templates and activity history if we leave?
Then get the same answers from Outreach and the published price from Apollo, and compare the total for the full term, not the per-seat line.
Key takeaways
- Clari and Salesloft agreed to merge on 7 August 2025, completed on 3 December 2025 under CEO Steve Cox and moved to one brand, Salesloft, on 2 September 2026.
- So far the merger connects forecasting to execution. The agentic forecasting and playbook features announced in September have no dates.
- Salesloft and Outreach publish no prices. Outreach charges per user plus AI credits, and its Essentials package has no sequences.
- Apollo is the only one with a price list: Basic $65, Professional $99 a seat a month, Organization $119 billed yearly with 3 seats minimum.
- Pick by how your team works: Salesloft for forecasting plus engagement, Outreach for agents that can run plays, Apollo for data and sequences in one login.
FAQ
Did Clari and Salesloft merge?
Yes. They announced an agreement to merge on 7 August 2025 and completed it on 3 December 2025, with Steve Cox as CEO of the combined company.
Is Clari now part of Salesloft?
Yes. Since 2 September 2026 Salesloft is the company and platform brand. Clari Forecast keeps the Clari name, and Salesloft says Clari's other capabilities continue under the Salesloft name.
How much does Salesloft cost?
Salesloft publishes no prices. Its pricing page lists modules such as Cadence, Conversation Intelligence, Clari Forecast and AI Agents and asks you to talk to sales, so ask for the quote module by module.
How much does Outreach cost?
Outreach publishes no prices either. It charges per user plus AI credits, in four Amplify packages that include 10,000 to 100,000 credits, and you request pricing from its team.
Is Apollo cheaper than Salesloft or Outreach?
Apollo is the only one of the three with public prices: Basic $65 and Professional $99 a seat a month, less when billed yearly, and it includes its own contact database. Salesloft and Outreach quote per deal, so compare the full-term total once you have their quotes.