Quick answer
For a managed outbound program, budget about €3,000 to $7,000 a month, plus a setup fee or a more expensive first month. That's what the agencies that publish prices charge in October 2026: Ripe Leads €2,850 a month for email and LinkedIn after a €3,750 first month, CIENCE $4,249 to $6,999 a month with one SDR, before bonus and setup. A dedicated SDR on the phone costs more (SalesRoads lists $11,950 per four weeks) and a multichannel pod more again (Callbox, $16,000 to $32,000 a month). LinkedIn-only plans cost less (Cleverly, $397 to $997 a month). Most agencies publish no price at all, so compare quotes on the total for the first three months.
What outbound agencies charge: the published prices
Most outbound agencies give you a number only after a sales call. Of the twelve agencies I review on this site, five publish real figures, and I checked each one on 14 October 2026. I'm a GTM consultant with 2000+ meetings booked for B2B clients on cold email and LinkedIn, and I also compete with these agencies, so read the disclosure first.
Disclosure. I work with teams as a fractional Head of GTM or set up the outbound function inside their team, from EUR 2990 a month. Done-for-you outbound is sold by Shipyard GTM (my agency), one more option for you: it publishes no price and quotes a fixed monthly price after a call, tools and data included. It launched in October 2026, so no public reviews or case studies yet. No agency or tool in this article pays me. Every price below comes from the agency's own site.
| Agency | What the price buys | Published price | Setup or first month | Contract |
|---|---|---|---|---|
| Cleverly | LinkedIn lead generation plans | $397 to $997 a month | Not stated | Not stated for LinkedIn plans |
| Ripe Leads | Email and LinkedIn, tools and data included | €2,850 a month | €3,750 first month | Month to month, 28 days' notice |
| CIENCE | Campaign team, graph8 platform, SDRs priced by region | $2,499 a month, plus $1,750 to $4,500 per SDR | Quoted on the call | Month to month |
| SalesRoads | Dedicated SDRs on phone and email | $11,950 per 4 weeks for one SDR | Not stated | Cancel anytime |
| Callbox | A "pod": one SDR, multichannel cadence, contact data, campaign manager | $16,000 to $32,000 a month per pod | "No hidden fees" | Ask on the call |
Sources: Cleverly FAQ, Ripe Leads, CIENCE pricing, SalesRoads pricing, Callbox pricing.
One warning on Callbox: its own site gives two figures that don't match. The pricing page says $16,000 to $32,000 a month for one pod, while its pricing FAQ says clients spend $20,000 to $40,000 a quarter. Ask which one applies to you.
Belkins, SalesHive, Martal Group, Leadium, memoryBlue, SalesAR and GrowTech publish no figures.
The four pricing models
Monthly retainer
One fixed fee for an agreed scope: list, copy, sending, replies, reporting. It's the easiest to budget, and a good month costs the same as a slow one. Ripe Leads works this way, so does SalesHive ("one flat monthly fee, all-inclusive", no figures on the page) and so does Martal Group after its pilot.
Per SDR seat
You pay for people, one SDR at a time, usually on top of a team or platform fee. CIENCE charges $2,000 a month for the campaign team and $499 for its graph8 platform, then $1,750 per SDR offshore, $2,500 in Europe or $4,500 in the US. SalesRoads prices the program by team size and bills every four weeks, so 13 invoices a year. Callbox prices per pod, with one dedicated SDR in each.
Watch the bonus. CIENCE pays each SDR a bonus from 60% of their meeting target. I read "base" as the SDR's monthly fee, so one European SDR who hits target adds $2,500 × 1.0 × 0.7 = $1,750, and that month costs $6,749 instead of $4,999. Confirm the reading on the call. I break the formula down in CIENCE pricing explained.
Pay per meeting or per lead
It sounds safest, because you only pay for output. Of the twelve agencies on this site, none publishes a per-meeting rate. In my wider pricing report of 62 agencies, the few that do charge about $200 to $540 per attended meeting. Cleverly offers "Pay Per Meeting-Ready Lead" for cold email with no figure on the page. Callbox says "We don't charge per lead" and SalesHive says its quote "is not a per-meeting price".
If you get a per-meeting offer, the fight later is about definitions. Write down the titles, company sizes and markets that count, whether a no-show is charged and what happens with a meeting you would never take.
Setup fees and pilots
This is where quotes hide money. CIENCE quotes setup on the call. Ripe Leads' first month costs €900 more than the rest. SalesHive lists "$0" for setup. Martal Group starts with a 3-month pilot, or 4 months on the tiers where its team also runs discovery calls and demos.
What moves the price
- Where the SDRs sit. CIENCE's own rate card puts a US SDR at $4,500 a month and an offshore one at $1,750. Same role, more than twice the price.
- Whether there's a dedicated SDR on the phone. In the published prices, the email and LinkedIn retainer sits at the low end and programs built around an SDR who also calls sit at the top.
- Team size. SalesRoads lists $11,950 per four weeks for one SDR, $16,750 for two ($8,375 each) and $43,150 for six ($7,192 each). CIENCE's fixed $2,499 is the same for any number of SDRs, so it weighs less as you add people.
- Performance pay. CIENCE adds a bonus per SDR. Martal Group adds a sales commission on the tiers where its team runs demos too. Fair enough, but budget for the month where it works.
- Commitment. SalesHive says its annual plans cost less per month than month to month.
The first three months: what you actually pay
Compare the first three months, not the first invoice. Month one is mostly setup: new sending domains need 3 to 4 weeks of warmup before they carry full volume, so few meetings land in it. Ripe Leads, for example, says first sends go out by day 14 and first interested replies come in weeks 3 to 4.
| Option | Month 1 | Months 2 and 3 | First three months |
|---|---|---|---|
| Cleverly, LinkedIn plan | $397 to $997 | $397 to $997 each | $1,191 to $2,991 |
| Ripe Leads | €3,750 | €2,850 each | €9,450 |
| CIENCE, 1 offshore SDR | $4,249 + setup | $4,249 each | $12,747 + setup + bonus |
| CIENCE, 1 SDR in Europe | $4,999 + setup | $4,999 each | $14,997 + setup + bonus |
| SalesRoads, 1 SDR | $11,950 (4 weeks) | $11,950 per 4 weeks | $35,850 for 12 weeks |
| Callbox, 1 pod | $16,000 to $32,000 | Same | $48,000 to $96,000 (or $20,000 to $40,000 by its FAQ) |
A cost model: what the fee has to pay for
Tools are the part of an agency fee you can price yourself. Here's one email and LinkedIn campaign, with my assumptions. When I set up outbound for clients I plan 20 to 30 emails per mailbox per day. A campaign that reaches 1,000 new contacts a month with 3 emails each sends about 150 emails a working day, so it needs 5 to 8 mailboxes. I've used 6, on 3 domains.
| Item | Assumption | Monthly cost |
|---|---|---|
| Mailboxes | 6 Google Workspace Starter users at €6.80 each, before tax | €40.80 |
| Domains | 3 domains at €10 to €20 a year each | €3 to €5 |
| Sending tool | Entry plan, billed monthly: Smartlead Base $39 or Instantly Growth $47 | $39 to $47 |
| 1 Sales Navigator Core seat, billed monthly | €120.99 | |
| Contact data and verification | An entry plan, check current pricing | €50 to €150 |
| Total | Dollars counted one to one with euros | About €255 to €365 |
Prices from Google Workspace, Smartlead, Instantly and LinkedIn, checked 14 October 2026. Domain and data costs are my assumptions.
So on a €2,850 retainer, tools are around a tenth of the fee. The rest pays for people: building the list, writing the copy, watching deliverability, answering replies. When two quotes are thousands apart, the gap is people's hours, not software. Ask how many hours a week a named person spends on your account.
How to compare two quotes
- Get the total for the first three months, setup and any pilot included.
- Ask what sits outside the fee: data, mailboxes, LinkedIn seats, the sending tool.
- Turn it into a cost per held meeting. At €3,000 a month, 6 held meetings cost €500 each. Check that against what a meeting is worth: with a €20,000 first-year deal and 1 in 8 meetings closing (put in your own numbers), a meeting is worth €2,500.
- Get the exit terms in writing: the notice period and who keeps the domains, mailboxes and lead list. Ripe Leads, for example, hands over the full target list only after six months of fees. Here's why ownership matters when you cancel.
- Define a meeting: held or booked, which titles and company sizes, what happens with no-shows.
One question that saves a lot of money. "What will I have paid, all in, at the end of month three, and what do I keep if I stop then?" An agency that can't answer both in one sentence isn't ready to be compared.
Which model fits which buyer
- Pick a monthly retainer if you want one number to budget and one team running the whole system.
- Pick per-SDR pricing if you want phone in the mix or plan to add SDRs once it works.
- Pick pay per meeting only if you can write down exactly what a meeting is, and accept that the agency will chase the count.
- Pick a LinkedIn-only plan if you're a founder who handles replies yourself and you want a cheap test.
- Hire in-house if outbound will be a permanent function and someone on your team can manage it. I compare the two in outbound agency vs in-house.
Buying from Lithuania, Latvia or Estonia? Local salaries change the math, so I costed it out in the Baltics outbound budget.
Key takeaways
- Budget about €3,000 to $7,000 a month for a managed outbound program, based on the prices Ripe Leads and CIENCE publish.
- A dedicated SDR on the phone costs more: SalesRoads lists $11,950 per four weeks for one, Callbox $16,000 to $32,000 a month per pod.
- Only five of the twelve agencies I review publish prices. Callbox's pricing page and FAQ give figures that don't match.
- Where the SDRs sit, team size, bonuses and pilots move the price more than the model name does.
- Compare quotes on the first three months and the cost per held meeting. Get the exit terms in writing.
FAQ
How much does an outbound agency cost per month?
Agencies that publish prices charge about €2,850 to $7,000 a month for a managed program with one campaign or one SDR, plus setup: Ripe Leads €2,850 after a €3,750 first month, CIENCE $4,249 to $6,999 with one SDR. A dedicated SDR on the phone costs more, $11,950 per four weeks at SalesRoads.
How much does an outsourced SDR cost?
CIENCE lists SDRs from $1,750 a month offshore, $2,500 in Europe and $4,500 in the US, on top of $2,499 a month for its campaign team and platform. SalesRoads lists $11,950 per four weeks for one SDR, falling to $7,192 per SDR in a team of six.
Is pay per meeting cheaper than a retainer?
Not necessarily. Few agencies publish a per-meeting rate, and the ones that do charge about $200 to $540 per attended meeting, often on top of a monthly or activation fee (see my pricing report of 62 agencies). Turn every quote into a cost per held meeting. Before you sign a per-meeting deal, get a written definition of a meeting.
Do outbound agencies charge setup fees?
Many do. CIENCE quotes its setup fee on the call, Ripe Leads charges €900 more in the first month and Martal Group starts with a 3 or 4 month pilot. SalesHive lists no setup fee.
What is the cheapest outbound agency?
Of the agencies that publish prices, Cleverly is the cheapest at $397 to $997 a month for its LinkedIn plans. For a managed email and LinkedIn retainer, Ripe Leads publishes €2,850 a month after a €3,750 first month.