Quick answer
SalesRoads publishes its price and Martal Group doesn't. SalesRoads charges $11,950 per 4 weeks for one SDR, $16,750 for two and $43,150 for six, with no long-term commitment, and runs phone and email outreach from a site written for US buyers. Martal quotes after a call, starts with a 3 month pilot (4 months on the tiers where its reps also run your sales calls) and then bills a flat monthly fee, plus commission on those higher tiers. Martal adds LinkedIn and has reps in Canada, the EU and Latin America. Pick SalesRoads if your buyers are in the US and answer the phone. Pick Martal if you need LinkedIn, buyers outside the US or someone to carry deals past the first meeting. Checked on both sites on 14 October 2026.
Martal Group vs SalesRoads at a glance
I'm a GTM consultant in Riga (2000+ meetings booked for B2B clients). Below is how the two compare on what each one publishes about itself.
Where I stand. I work on cold email and LinkedIn outbound, and my agency, Shipyard GTM, sells done-for-you outbound, so I compete with both of these companies. I don't run phone outreach, which both of them sell. Neither pays me, and every fact below comes from martal.ca and salesroads.com.
| Martal Group | SalesRoads | |
|---|---|---|
| Based in | Oakville, Ontario, Canada | Boca Raton, Florida, US |
| Price on the site | No, quoted after a call | Yes, from $11,950 per 4 weeks for one SDR |
| Contract | 3 month pilot, then a monthly subscription (4 month pilot on Tiers 2 and 3) | "No long-term commitment. Cancel anytime." |
| How it bills | Flat fee per month, plus sales commission on Tiers 2 and 3 | Per 4-week period, priced by the number of SDRs |
| Channels | Email, LinkedIn, phone | Phone, email |
| Team | 200+ onshore reps: 60% US, 20% Canada, 10% EU, 10% LATAM | Dedicated SDRs, never shared across accounts, plus a strategist, coach and data team |
| Markets | North America, EU, LATAM | No market outside the US named in its own copy |
| Works past the first meeting | Yes on Tiers 2 and 3: demos, closing, account management | No: "You focus on closing it." |
| Time to launch | Not published | 15 business days from kickoff, calling from business day 16 |
Sources: Martal homepage, Martal pricing, SalesRoads pricing, SalesRoads homepage, checked on 14 October 2026.
Price: a published rate card vs a quote
SalesRoads publishes its prices on its pricing page. They're per 4-week period, and the cost per SDR falls as the team grows:
| SDRs | Per 4 weeks | Per SDR |
|---|---|---|
| 1 | $11,950 | $11,950 |
| 2 | $16,750 | $8,375 |
| 3 | $23,500 | $7,833 |
| 4 | $30,150 | $7,538 |
| 5 | $36,700 | $7,340 |
| 6 | $43,150 | $7,192 |
Each program includes the SDRs, a client strategist, an SDR performance coach, an optimization specialist, a research and data team, 500 prospect records per SDR per month, CRM integration and a live dashboard. The page lists no setup fee, so confirm that on the call.
Two things to know when you budget. Billing every 4 weeks means 13 invoices a year, so one SDR comes to $155,350 a year, not $143,400. And while you can cancel anytime, SalesRoads recommends staying for its "full 12-week go-to-market lab" before deciding, which is $35,850 for one SDR.
Martal's pricing page shows the tiers and the contract terms but no figures. The entry tier, outbound lead generation, is a "flat fee per month". The tiers where Martal's people also run your sales process are a "flat fee per month + sales commission", so the total cost of a good quarter isn't known up front.
To compare fairly, ask Martal for the total cost of its pilot and line it up against SalesRoads' 12 weeks for the team size you'd buy. Then ask Martal how many reps work your account and how much of their week goes to you, because its fee buys a team across three channels, not a seat.
Contract: cancel anytime vs a 3 or 4 month pilot
On paper this is the biggest difference. SalesRoads says "No long-term commitment. Cancel anytime." Martal's entry tier reads "3 Month Pilot Campaign. Monthly Subscription after the Pilot Campaign", and Tiers 2 and 3, which add sales and account management, start with a 4 month pilot.
In practice the gap is smaller than it looks. SalesRoads itself recommends 12 weeks before you judge, so both companies expect about a quarter of spend before a fair read. The real difference is your exit: with SalesRoads you can stop after any 4-week period if things clearly go wrong, and with Martal you've paid for the pilot either way.
Neither site publishes a notice period. Before you trust "cancel anytime" from anyone, read what cancel anytime actually means at an agency.
Channels and what each one produces
Martal runs email, LinkedIn and phone together, 5 to 7 touch points per prospect. It leads with AI: its homepage describes a proprietary system "trained on over 40 million of our top-performing emails" that drafts copy "vetted and edited by our experts", plus automatic split testing and a power dialer for calls. Each sales executive gets a custom sending domain.
SalesRoads runs "proactive outbound calling" and "personalized email prospecting", with multiple sending domains and mailboxes it warms up. LinkedIn isn't on the list. The program is built around the phone: the playbook covers call approaches, objections and voicemails, and the dashboard leads with dials and conversations. If your buyers don't take cold calls, that's the wrong half of the program for you.
Martal also publishes an "average production funnel" for one month, the same on every outbound tier:
- 3,000 to 5,000 prospects targeted
- 9,000 to 12,000 emails sent
- 250 to 450 calls and 600 to 700 LinkedIn follow-ups
- 150 to 200 responses and 20 to 30 qualified leads
That's Martal's own average, not a promise, and neither pricing page commits to a meeting count. Still, it gives you a number to hold a proposal against. Ask SalesRoads for the same funnel for your account: records, dials, conversations and meetings per SDR per month.
Team, markets and the work after the meeting
Martal says it has 200+ onshore reps, split 60% US, 20% Canada, 10% EU and 10% LATAM, and shows Spanish-speaking reps in Mexico. Discovery calls are led by its North American team. On Tier 2 its reps also run sales demos and nurture deals "until the deal is signed", and Tier 3 adds account management after signing. That suits a company entering North America without a closer of its own. Martal also sells inbound work (guest posts, SEO and LinkedIn ads) as a separate tier.
SalesRoads gives every client dedicated SDRs and positions them against "poorly trained offshore reps". It quotes two figures for them: 5 to 10 years of industry experience on its homepage, an average of 14 years of sales experience on its pricing page. On its appointment setting programs, reps check budget, authority, need and timeline before booking a confirmed meeting, then hand over to your team. Its own copy names no market outside the US, so if you need calls into Canada or Europe, ask before anything else.
Get three things in writing from both. The notice period, what counts as a held meeting and who owns the sending domains, mailboxes and lists when you stop. Neither site says whose name the domains sit in, and here's why that matters.
Pick Martal Group or SalesRoads
Pick SalesRoads if your buyers are in the US and pick up the phone, you want to see the price before a call, you have your own people to close and you want the option to stop after any 4-week period.
Pick Martal Group if you need LinkedIn in the mix, your buyers are in Canada, Europe or Latin America, you have no closer of your own in the target market and you can commit to a 3 or 4 month pilot.
Look past both if your buyers don't take cold calls, or your offer and target market haven't been tested yet. Both expect about a quarter of spend before a fair read, and email plus LinkedIn on a monthly retainer or an in-house setup can be a cheaper way to test. If Belkins is also on your list, see Belkins vs Martal Group.
What to ask both before you sign
- What is the total for the first 12 weeks, setup included? For Martal, what is the pilot fee and how is commission calculated?
- Who works on my account, where are they based and can I meet them before signing?
- How many people will you contact a month and on which channels? How many dials or emails per rep?
- What counts as a held meeting, and what happens to no-shows?
- What is the notice period, and who owns the domains, mailboxes and lists if I stop?
- Can I speak to a client in my market from the last 12 months?
For more on each company, see my full Martal Group review and SalesRoads review.
Key takeaways
- SalesRoads publishes its price: $11,950 per 4 weeks for one SDR, $16,750 for two, $43,150 for six. Martal publishes none.
- SalesRoads lets you cancel anytime but recommends 12 weeks first. Martal starts with a 3 or 4 month pilot. Both expect about a quarter before a fair read.
- SalesRoads is phone and email with a US focus. Martal adds LinkedIn and reps in Canada, the EU and LATAM.
- Martal's higher tiers run demos, closing and account management, with commission on top. SalesRoads books the meeting and hands over.
- Billing every 4 weeks means 13 invoices a year. Compare 12-week totals, and get notice, meeting definition and domain ownership in writing.
FAQ
Which is cheaper, Martal Group or SalesRoads?
You can't tell without a Martal quote, because Martal publishes no prices. SalesRoads starts at $11,950 per 4 weeks for one SDR. Ask Martal for the total cost of its pilot and compare it with SalesRoads' 12-week cost for the same team size.
How much does SalesRoads cost?
$11,950 per 4-week period for one SDR, $16,750 for two, $23,500 for three and up to $43,150 for six, according to its pricing page on 14 October 2026. That includes a strategist, a coach, a data team, prospect data and a live dashboard.
How long is the Martal Group pilot?
Three months on its entry outbound tier and four months on the tiers that add sales and account management. After the pilot, the engagement becomes a monthly subscription.
Can you really cancel SalesRoads anytime?
Its site says "No long-term commitment. Cancel anytime." It also recommends a full 12-week program before you decide, and it doesn't publish a notice period, so get that in the contract.
Does SalesRoads do LinkedIn outreach?
Not according to its pricing page, which lists outbound calling and email prospecting as the channels. If you need LinkedIn, Martal Group runs it alongside email and calls.