Skills library

GTM skills for
your AI agent.

A free, growing library of go-to-market plays. Copy the markdown, paste it into Claude, Codex, or any agent, and run the task. Everything here is something I actually use.

Analytics & Reporting

Discovery Question Answer Rate Tracker

Measures how often each discovery question actually gets answered on calls to prune dead prompts.

Requires Gong, LLM
Analytics & Reporting

First Touch To Meeting Lag Report

Measures days from first outbound touch to booked meeting across segments to find slow-converting cohorts.

Requires CRM export, LLM
Analytics & Reporting

Meeting No-Show Rate Tracker

Measure booked vs held meetings by source and rep to find where no-shows leak pipeline.

Requires CRM export, LLM
Analytics & Reporting

Meeting Source Attribution Roll-up

Ties booked meetings back to the campaign, channel, and sequence that actually created them.

Requires Meetings export, campaign membership data
Analytics & Reporting

Persona Win Rate Comparison Report

Compare win rates across buyer personas to find which titles actually close.

Requires CRM export, LLM
Analytics & Reporting

Pipeline Coverage Gap Report

Compares open pipeline against quota targets by rep and stage to flag coverage shortfalls.

Requires CRM export, LLM, Google Sheets
Analytics & Reporting

Reply Rate Cohort Breakdown

Explains why a campaign reply rate is what it is by splitting it into cohorts, not one flat number.

Requires Send level export, spreadsheet or any LLM
Analytics & Reporting

Sales Cycle Length Drift Tracker

Flags which segments are taking longer to close than they did last quarter and why.

Requires CRM export, LLM
Analytics & Reporting

Sequence Step Drop-Off Analyzer

Finds which sequence step loses the most prospects and flags where to fix copy or timing.

Requires LLM, CSV export
Analytics & Reporting

Weekly Outbound Scorecard Builder

Turns raw sending data into a one page weekly scorecard leadership can read in a minute.

Requires Weekly campaign metrics, spreadsheet or Slack
Campaign Ops

Bounce Reason Cleanup Loop

Classify hard and soft bounces, then quarantine or retry contacts based on the reason code.

Requires CSV export, LLM
Campaign Ops

Campaign Launch Readiness Checklist

Runs a pre-send gate that blocks a campaign until every launch condition passes.

Requires LLM, Instantly, Smartlead
Campaign Ops

Follow-up Sequence Gap Filler

Turns a thin one or two email sequence into a full follow up cadence that stays useful.

Requires Any LLM, existing sequence copy
Campaign Ops

Multi-Campaign Lead Overlap Detector

Find leads enrolled in more than one active campaign so you stop double-sending to the same person.

Requires CSV export, LLM
Campaign Ops

Multi-Inbox Daily Cap Allocator

Distributes a target daily send total across all connected inboxes without exceeding per-mailbox caps.

Requires Any LLM, Spreadsheet
Campaign Ops

Pre-Launch Deliverability Gate

Catches the settings that quietly kill a cold email launch before the first send goes out.

Requires Any LLM, sequence export, DNS lookup access
Campaign Ops

Send Volume Throttle Rebalancer

Redistribute daily send volume across mailboxes to stay under safe caps and clear the queue on time.

Requires Any LLM, Spreadsheet
Campaign Ops

Send Window Timezone Aligner

Map each contact to their local timezone and schedule sends inside their working hours.

Requires Clay, LLM
Campaign Ops

Sending Mailbox Rotation Balancer

Distribute daily send load evenly across mailboxes to avoid overloading any single inbox.

Requires CSV export, LLM
Campaign Ops

Sequence Kill Switch Rules Builder

Define automatic pause conditions that stop a live sequence before it damages reputation.

Requires Any LLM, CSV export
Campaign Ops

Subject Line A/B Split Planner

Designs a clean subject line test that produces a readable winner instead of noise.

Requires Any LLM, spreadsheet
Clay Workflows

Column Run Cost Guardrail Table

Estimate and cap Clay table enrichment spend before a full run to avoid credit overruns.

Requires Clay, LLM
Clay Workflows

Dedupe And Roll Contacts Into Accounts

Collapses duplicate people and groups contacts under one clean account record before export.

Requires Clay, a domain enrichment or normalized domain column
Clay Workflows

Email Waterfall That Stops At First Hit

Runs email providers cheapest-first and stops paying once a valid address is found.

Requires Clay, two or three email finder providers, one email verifier
Clay Workflows

Hiring Signal Scoring From Job Boards

Scores target accounts by how well their open roles match a buying trigger you care about.

Requires Clay, a job-listing enrichment source or HTTP API, a keyword list
Clay Workflows

Multi-Source Field Conflict Resolver

Reconcile disagreeing values across enrichment providers into one trusted field per row.

Requires Clay, LLM
Clay Workflows

Tech Stack Change Trigger Monitor

Alerts you when a target account adds or drops a technology that signals a buying window.

Requires Clay, a technographic enrichment provider, a Slack incoming webhook
Clay Workflows

Waterfall Cost Per Enriched Row Tracker

Track enrichment provider spend per verified field so you cut low-yield sources.

Requires Clay, LLM
Clay Workflows

Waterfall Enrichment Confidence Scorer

Score each enriched row by how much you trust the data before it enters a sequence.

Requires Clay, LLM
Clay Workflows

Waterfall Fallback Chain Health Check

Audit how often each enrichment provider in your waterfall actually returns usable data.

Requires Clay, LLM
Clay Workflows

Waterfall Provider Priority Optimizer

Reorder enrichment providers by observed hit rate and cost so cheap accurate sources run first.

Requires Clay, LLM
Clay Workflows

Website Copy Signal Enricher

Scrape target homepages and tag positioning language to segment accounts by messaging maturity.

Requires Clay, Serper, LLM
Coding-Agent GTM

Bounce Webhook To Suppression Sync

Auto-catch hard bounces from a webhook and push them to a shared suppression list.

Requires Node, ESP API, Postgres
Coding-Agent GTM

Build A One-Way CRM Sync Script

Uses a coding agent to push new rows into your CRM without creating duplicates.

Requires Claude Code, CRM API, a source payload sample or sheet
Coding-Agent GTM

Enrichment API Retry Wrapper

Build a resilient wrapper that retries failed enrichment calls with backoff and logs every outcome.

Requires Codex, LLM
Coding-Agent GTM

Idempotent Enrichment Backfill Runner

Backfill missing enrichment fields across a table without re-billing rows already filled.

Requires Clay, LLM, CSV
Coding-Agent GTM

Inbound Lead Router Webhook

Has a coding agent build a webhook that scores and routes inbound leads to the right owner.

Requires Claude Code, a form or webhook payload sample, Slack or CRM API
Coding-Agent GTM

Personalized Opener Generator Pipeline

Builds a script that turns enriched lead data into one custom first line per contact.

Requires Claude Code, an LLM API key, a CSV or Clay export with a research column
Coding-Agent GTM

Scrape And Normalize A Target List

Turns a messy list of company names into a clean, deduped, domain-matched account file.

Requires Claude Code, a search or enrichment API for domain lookup
Coding-Agent GTM

Sequence Config Version Diff Reporter

Compare two exports of outbound sequence configs and report what changed step by step.

Requires LLM, Git
Coding-Agent GTM

Unsubscribe Link Compliance Injector

Scan outbound templates and inject a working unsubscribe link with a suppression handler.

Requires LLM, Node.js
Coding-Agent GTM

Webhook Payload Schema Drift Detector

Catch when an inbound webhook payload changes shape and breaks your GTM automations before data goes bad.

Requires LLM, Python
Coding-Agent GTM

Webhook Retry Dead Letter Queue

Build a retry and dead-letter store so failed outbound webhook deliveries are logged and replayable.

Requires Codex, Node.js, Redis
Cold Email Copy

Before After Bridge Email Framer

Turns a value prop into a cold email using the before, after, bridge structure.

Requires Any LLM
Cold Email Copy

CTA Commitment Ladder Rewriter

Rewrites hard-ask CTAs into low-friction asks matched to the prospect's likely stage.

Requires Any LLM
Cold Email Copy

Case Neutral Objection Preframe Writer

Rewrite email body to defuse the top buyer objection before they raise it.

Requires Any LLM
Cold Email Copy

Case Study Proof Injector

Turns one customer result into a specific, quantified proof line for cold emails.

Requires Any LLM
Cold Email Copy

Curiosity Gap Body Trimmer

Cuts cold email body copy to a tight curiosity gap that earns the reply, no over-explaining.

Requires Any LLM
Cold Email Copy

Four Step Sequence Builder

Generates a full 4 email sequence with distinct angles and no repeated hooks.

Requires Any LLM, Salesforge or Smartlead
Cold Email Copy

Mirror The Trigger Line

Turn a specific account signal into a one-sentence relevance line that proves you did the work.

Requires Any LLM
Cold Email Copy

Offer To Angle Mapper

Turns one offer into five distinct campaign angles ready to test in parallel.

Requires Any LLM
Cold Email Copy

PS Line Postscript Hook Bank

Generate high-read postscript lines that reinforce the offer without repeating the pitch.

Requires Any LLM
Cold Email Copy

Spintax Variation Engine

Adds safe spintax to approved copy without creating spammy or broken variants.

Requires Any LLM
Cold Email Copy

Three Line Pain Opener

Turns one prospect pain point into a tight first email under 90 words.

Requires Any LLM
Content & Brand

Carousel Slide Beat Mapper

Turn one long-form idea into a slide-by-slide LinkedIn carousel with pacing and hooks.

Requires Any LLM
Content & Brand

Comment Section Content Miner

Turns questions and objections from your comments into next week's post topics.

Requires Any LLM, LinkedIn export
Content & Brand

Founder Story to Hook Bank

Mines a founder's raw story into a bank of scroll-stopping LinkedIn opening lines.

Requires Any LLM
Content & Brand

LinkedIn Post Hook Rewriter

Rewrites the first two lines of a draft post into five scroll-stopping hook options.

Requires Any LLM
Content & Brand

Long-Form Post Skimmability Rewriter

Restructures dense posts into scannable blocks that hold attention on mobile feeds.

Requires Any LLM
Content & Brand

Newsletter Subject Line Swipe Bank

Turn top-performing newsletter opens into a reusable subject line pattern library.

Requires Any LLM
Content & Brand

Objection Teardown Post Series

Turn your top sales objections into a series of proof-driven posts that pre-handle doubts.

Requires Any LLM
Content & Brand

One Idea Five Format Repurposer

Expands a single insight into five distinct LinkedIn post formats without repeating itself.

Requires Any LLM
Content & Brand

Point Of View Pillar Extractor

Turn scattered posts and calls into three defensible content pillars with distinct takes.

Requires Any LLM
Content & Brand

Webinar To Content Atomizer

Turn one webinar transcript into a batch of posts, clips, and email snippets in your voice.

Requires Any LLM
Content & Brand

Weekly Post Voice Calibrator

Rewrites draft posts to match a founder's real voice and strips generic AI phrasing.

Requires Any LLM
Deliverability

Blocklist Presence Watchdog

Check sending domains and IPs against major blocklists and open a triage plan when listed.

Requires Serper, LLM
Deliverability

Domain Warmup Ramp Plan

Builds a day by day volume ramp for new sending domains and mailboxes.

Requires Warmup pool, Smartlead or Instantly
Deliverability

Inbox Placement Seed Test

Runs a seed inbox test and reads results to locate where mail lands.

Requires Seed inbox list, sending platform
Deliverability

Reply Sentiment Deliverability Signal Split

Split negative replies from spam-flag replies to catch reputation risk early.

Requires LLM, Google Sheets
Deliverability

Reply Signal Reputation Monitor

Track reply mix and bounce trends per sending domain to catch reputation decay before placement drops.

Requires Any LLM, Google Sheets
Deliverability

Reply Volume Reputation Guardrail

Cap daily sends per mailbox based on recent reply and bounce ratios to protect sender reputation.

Requires Smartlead or Instantly API, LLM
Deliverability

Reply-To Domain Alignment Checker

Verify every sending identity uses aligned Reply-To and From domains before a campaign launches.

Requires Any LLM, Google Sheets
Deliverability

SPF DKIM DMARC Audit

Checks a sending domain's core auth records and returns concrete fixes.

Requires DNS access, MXToolbox
Deliverability

Soft Bounce Retry Backoff Scheduler

Classify soft bounces and schedule spaced retries instead of hammering the same mailbox.

Requires LLM, Instantly, Google Sheets
Deliverability

Spam Trap Hit Diagnostic

Trace which list source or send behavior triggered a spam trap hit and stop it recurring.

Requires LLM, ESP logs
Deliverability

Spam Word Copy Scan

Scans email copy for trigger words, risky links, and formatting that hurts placement.

Requires Any LLM
LinkedIn Outbound

Connection Acceptance Rate Splitter

Segments accepted vs ignored connection requests by profile trait to find what invite copy works.

Requires LinkedIn export, LLM, Google Sheets
LinkedIn Outbound

Connection Note Value Test

Draft and rank short LinkedIn connection notes by relevance before you send them.

Requires Any LLM
LinkedIn Outbound

Endorsement Bait Comment Planner

Plan value-first comments on a prospect's posts to warm them before you send a connection request.

Requires LLM, LinkedIn
LinkedIn Outbound

Event Attendee Warm Opener

Turns a shared event or webinar into a non-salesy connection request and first DM.

Requires Any LLM, LinkedIn Sales Navigator
LinkedIn Outbound

Human-Like Daily Send Planner

Turns a raw prospect list into a paced daily outreach schedule that mimics human behavior.

Requires Any LLM, spreadsheet
LinkedIn Outbound

ICP Filter Stack Builder

Translates a fuzzy ICP into precise Sales Navigator filters and exclusion rules.

Requires LinkedIn Sales Navigator, Any LLM
LinkedIn Outbound

Mutual Connection Warm Path Finder

Find the strongest shared connection to a target and draft a soft intro-ask message.

Requires LinkedIn Sales Navigator, LLM
LinkedIn Outbound

Post Engager Reply Sequencer

Builds outreach off people who liked or commented on a specific LinkedIn post.

Requires Any LLM, LinkedIn export or scraper
LinkedIn Outbound

Profile Activity Timing Extractor

Find when a prospect is active on LinkedIn to time your connection and message sends.

Requires LinkedIn Sales Navigator, LLM
LinkedIn Outbound

Profile View To DM Sequencer

Turn profile-view signals into a timed, non-pushy DM follow-up sequence.

Requires Any LLM
LinkedIn Outbound

Voice Note DM Script Builder

Turn a text DM into a short spoken voice note script that sounds natural on LinkedIn.

Requires Any LLM
List Building & Data

Company Size Range Bucketer

Normalize messy headcount and revenue values into consistent size bands for clean segmentation.

Requires LLM, Google Sheets
List Building & Data

Competitor Customer Scraper

Finds companies publicly using a competitor and turns them into an outbound list.

Requires Serper, Apify, Clay, LLM
List Building & Data

Email Waterfall Deduper

Cleans and enriches a raw list into a deliverable, deduped, verified send list.

Requires Clay, LLM
List Building & Data

Hiring Signal Account List

Turns open job postings into an account list showing active budget and pain.

Requires Apify, Clay, LLM
List Building & Data

Intent Keyword Account Filter

Turn a raw account list into a ranked list using public intent signals from search and site behavior.

Requires Serper, LLM
List Building & Data

Job Change Trigger List

Builds a warm list of prospects who started a target role in the last 90 days.

Requires LinkedIn Sales Nav, Clay, LLM
List Building & Data

Personal Email Domain Splitter

Separate free webmail contacts from corporate domains so you route enrichment and sending correctly.

Requires Any LLM
List Building & Data

Personal Email Guess And Verify

Generate likely personal email patterns per contact and validate them before adding to a list.

Requires Any LLM, email verification API
List Building & Data

Phone Number Format Standardizer

Normalize messy phone numbers into E.164 format and flag invalid or unreachable entries.

Requires LLM, Any spreadsheet
List Building & Data

Role Title Seniority Normalizer

Map messy job titles into clean role and seniority buckets for consistent targeting and routing.

Requires Any LLM, Google Sheets
List Building & Data

Verify Catch-All Domain Risk

Flag catch-all domains in a list and route them to safer verification before sending.

Requires NeverBounce, LLM
Research & ICP

Account Pre-Call Research Brief

Generates a one-page brief on a target account before a discovery call.

Requires Serper, LLM
Research & ICP

Anti-ICP Disqualifier List Builder

Define who to exclude from outbound so reps stop wasting time on accounts that never close.

Requires CRM export, LLM
Research & ICP

Buying Committee Mapper

Maps the full buying committee at a target account with roles and angles.

Requires LinkedIn Sales Nav, Clay, LLM
Research & ICP

Churned Account Loss Reason Tagger

Cluster past churned accounts into loss reason segments to sharpen ICP exclusion filters.

Requires CRM export, LLM
Research & ICP

Expansion Signal Account Ranker

Rank existing customer accounts by observable expansion signals to prioritize upsell outreach.

Requires Serper, LLM
Research & ICP

Funding Round Timing Watchlist

Turn recent funding announcements into a prioritized account list timed to budget-release windows.

Requires Serper, LLM
Research & ICP

ICP Definition From Won Deals

Reverse engineers a precise ICP from your closed-won customer list.

Requires Clay, LLM
Research & ICP

Renewal Window Timing Estimator

Estimate when target accounts will re-evaluate an incumbent contract so outreach lands before renewal.

Requires Serper, LLM
Research & ICP

Reverse Look-Alike Account Finder

Turn your best customers into a scored list of look-alike accounts using shared observable traits.

Requires Clay, LLM
Research & ICP

Silent Segment Discovery Report

Cluster closed-won accounts by shared attributes to surface undervalued segments you already win in.

Requires CRM export, LLM
Research & ICP

TAM Sizing And Segment Map

Estimates total addressable market and splits it into ranked outbound segments.

Requires Clay, LLM
RevOps & CRM

CRM Duplicate Contact Sweep

Finds and safely merges duplicate contacts and companies before they split your reporting.

Requires HubSpot, Pipedrive, or Salesforce export, spreadsheet
RevOps & CRM

CRM Field Naming Convention Enforcer

Audit CRM properties for naming drift and produce a rename and merge plan for consistent field labels.

Requires HubSpot or Salesforce API, LLM
RevOps & CRM

Closed Lost Reactivation Trigger Queue

Rebuild a reactivation list from closed-lost deals ready to re-engage based on time and change signals.

Requires CRM export, Clay, LLM
RevOps & CRM

Deal Stage Aging Escalation Queue

Flag deals sitting too long in each stage and build an escalation queue with owner actions.

Requires CRM export, LLM
RevOps & CRM

Duplicate Account Merge Planner

Group likely duplicate company records and produce a safe survivor and merge plan before touching the CRM.

Requires CRM export CSV, LLM
RevOps & CRM

Field Completeness Health Score

Scores each CRM record on required-field completeness and returns a prioritized fix list.

Requires HubSpot or Salesforce API, LLM
RevOps & CRM

Lead-to-Owner Routing Auditor

Checks that inbound and outbound leads landed with the right owner and nothing fell through.

Requires CRM lead export, documented routing rules
RevOps & CRM

Lifecycle Stage Rules Enforcer

Audit CRM records against lifecycle stage definitions and flag records stuck or misplaced.

Requires HubSpot or Salesforce, LLM
RevOps & CRM

Owner Change Reassignment Log

Track and audit every CRM record owner change to catch silent reassignments and coverage gaps.

Requires HubSpot or Salesforce API, LLM
RevOps & CRM

Stalled Deal Rescue Sweep

Surfaces deals that have gone quiet and gives each one a specific next action.

Requires CRM pipeline export, spreadsheet
RevOps & CRM

Territory Assignment Fairness Auditor

Check that account and lead territories are balanced across reps by count, size, and potential.

Requires CRM export, LLM