Cold Email Copy Skills for AI Agents

Purpose

Convert a flat value proposition into a cold email that shows the prospect's current state, their desired state, and the path between them.

Inputs

• One sentence value proposition
• Target persona and role
• The main pain the persona feels today
• One or two proof points or numbers

Steps

1. Restate the value proposition in plain operator language and strip any hype words.
2. Write the before line describing the prospect's current painful state in one specific sentence tied to their role.
3. Write the after line describing the concrete state they want, using their metric not yours.
4. Write the bridge line naming how you close the gap, keeping the product mention short.
5. Attach one proof point that supports the bridge without overselling.
6. End with a low commitment question as the call to action.
7. Trim the full draft to under 90 words and flag any sentence over 20 words.

Output

A cold email draft laid out as before, after, bridge, proof, and CTA, plus the final word count.

Purpose

Replace high-friction closing lines with a graded ask that fits how cold the prospect actually is.

Inputs

• Current email draft with its existing CTA
• Deal size or sales cycle length
• Signal level (cold list, engaged, replied before)

Steps

1. Extract the current CTA and classify it as hard (book a call), medium (quick question), or soft (worth a look).
2. Score the prospect's warmth using the signal level and cycle length inputs.
3. Map warmth to the right rung: interest check, resource offer, single-question reply, or calendar ask.
4. Rewrite the closing line to match that rung, keeping it to one sentence and removing any date or time menu.
5. Generate two alternates at adjacent rungs so the operator can test up or down.
6. Flag any body copy that promises more than the CTA asks for and note the mismatch.

Output

The rewritten CTA, two adjacent-rung alternates, the assigned warmth score, and any body-to-ask mismatch notes.

Purpose

Rewrite a cold email body so the prospect's most likely objection is acknowledged and defused before they can voice it.

Inputs

• Draft email body
• Product or offer one liner
• Target persona and their common objection (price, timing, switching cost, or trust)
• Optional: one proof point or customer result

Steps

1. Read the draft and identify the single objection this persona raises most often.
2. Write one short line that names that concern in the prospect's own words, without apologizing.
3. Follow it with a factual reframe that removes the risk, using the proof point if provided.
4. Trim any sentence that adds a second ask or restates the objection twice.
5. Keep the body under 90 words and preserve the original CTA.
6. Produce two versions: one soft preframe and one direct preframe.

Output

Two rewritten email bodies with the preframe line marked, plus a one line note on which objection each targets and when to pick the soft versus direct version.

Purpose

Convert a raw customer win into a short, credible proof line that fits inside a cold email without sounding like a brag.

Inputs

• One customer story with before and after numbers
• The prospect industry and role you are targeting
• The one problem your email is built around

Steps

1. Pull the single most relevant metric from the story that matches the prospect problem.
2. Strip vague adjectives and keep only the number, the timeframe, and the outcome.
3. Rewrite the customer name as a category if the logo is not public, for example a mid-market logistics firm.
4. Draft three proof line variants under 20 words each, one metric-led, one time-led, one peer-comparison led.
5. Check each line against the prospect role so the outcome maps to what that role owns.
6. Flag any claim that lacks a verifiable source and mark it for removal.

Output

Three ready-to-paste proof lines ranked by relevance, plus a note on which claims need documentation before sending.

Purpose

Trim a bloated cold email body down to a single curiosity gap that makes the reader reply to learn more instead of getting the full pitch upfront.

Inputs

• Draft email body text
• The offer or outcome you sell
• One customer proof point or result
• Target word ceiling (default 55 words)

Steps

1. Parse the draft and label every sentence as context, claim, proof, or ask.
2. Delete all sentences that explain how the offer works.
3. Keep one specific result or number that raises a question but does not answer it.
4. Rewrite the ask into a low friction reply prompt, not a meeting demand.
5. Compress to the word ceiling while keeping the gap intact.
6. Flag any line that gives away enough to remove the reader's reason to reply.

Output

A trimmed body under the word ceiling, a before and after word count, and a list of removed lines with the reason each was cut.

Purpose

Produce a complete four email cold sequence where each touch uses a different angle so follow ups never feel like nagging.

Inputs

• ICP description and target role
• Primary offer and one proof point
• A case study or metric if available
• Send platform, for example Salesforge or Smartlead

Steps

1. Assign one angle per email: pain, proof, quick question, and breakup.
2. Write email one around the sharpest pain, under 90 words.
3. Write email two adding a client result or number, referencing nothing from email one.
4. Write email three as a one line question that is easy to reply to.
5. Write email four as a short breakup that leaves the door open.
6. Set send gaps of 3, 4, and 5 business days between touches.
7. Confirm no two emails share the same opening sentence structure.

Output

Four labeled email bodies with subject lines, recommended send delays, and a one line summary of the angle each email carries.

Purpose

Convert a raw account signal into a single relevance sentence that opens a cold email and proves specific research.

Inputs

• The trigger event (hire, funding, launch, tech change, post)
• Source link or quote for the trigger
• One line on what you sell and who it helps

Steps

1. Restate the trigger in plain factual terms without adjectives.
2. Name the likely consequence that trigger creates for the reader's team.
3. Draft a mirror line that references the fact, then the consequence, in under 25 words.
4. Strip any praise words like impressive or exciting so it reads neutral.
5. Add a soft bridge that connects the consequence to your offer without pitching yet.
6. Produce two variants at different specificity levels for A/B use.
7. Flag if the trigger is too old or too generic to carry the open.

Output

Two ready mirror lines plus a note on whether the signal is strong enough to lead with.

Purpose

Break a single offer into five separate campaign angles so you can test which message resonates before scaling spend.

Inputs

• Your core offer in one sentence
• The main outcome the offer delivers
• Two or three known objections
• The buyer role you are targeting

Steps

1. List five distinct angles: cost of inaction, speed, risk reversal, peer proof, and status quo cost.
2. For each angle write a one line hook that leads with the prospect, not the product.
3. Attach the objection each angle is best at defusing.
4. Name each angle in two words so it is easy to track in your sending tool.
5. Rank the five by fit to the buyer role, strongest first.
6. Note one proof point that each angle would need to feel credible.
7. Flag any angle that overlaps too closely with another and merge it.

Output

Five named angles, each with a one line hook, the objection it handles, the proof it needs, and a ranked order for testing.

Purpose

Write postscript lines that get read first and pull the prospect back to the core offer.

Inputs

• Core offer and one proof point
• Target persona and their main pain
• The primary CTA used in the email body

Steps

1. Restate the offer in one plain sentence so the PS has a clear anchor.
2. Draft five PS angles: proof stat, risk reversal, curiosity gap, low commitment ask, and relevant timing note.
3. Keep each PS under 20 words and avoid repeating the exact body CTA wording.
4. Strip any hype words and make each line sound like a quick human afterthought.
5. Flag any PS that adds a second ask, since the body should carry the main CTA.
6. Rank the five by likelihood to earn a reply for this persona.

Output

Five ranked PS lines with a one line note on why each fits the persona, ready to paste under the signature.

Purpose

Convert an approved email into clean spintax so each send looks unique to spam filters while every variant still reads naturally.

Inputs

• One approved email body
• Words or phrases that must stay fixed, such as the offer name
• Number of variants you want per spun phrase

Steps

1. Identify 4 to 6 phrases safe to vary: greetings, transitions, and soft asks.
2. Write 3 alternatives for each phrase that keep the same meaning and tone.
3. Format as {option one|option two|option three} inline in the body.
4. Reject overlaps where one option contains another, such as {call|call us}.
5. Reject near duplicates like {noticed|I noticed} that only differ by a pronoun.
6. Never spin the offer name, the proof metric, or the call to action verb.
7. Expand 10 random combinations and read each for grammar and spam words.

Output

The spun email with inline spintax, a list of the phrases varied, and 10 sample expansions confirming every combination is grammatical.

Purpose

Draft a short first-touch email built around a single, specific prospect pain so it reads like a person wrote it, not a template.

Inputs

• Target role and industry
• One concrete pain or trigger event
• Your offer in one plain sentence
• Sender first name and company

Steps

1. Restate the pain in the prospect's own words, no jargon, one sentence.
2. Add one line of proof or a relevant observation that shows you understand their world.
3. Write a single soft ask that requests interest, not a meeting slot yet.
4. Cap the body at 90 words and keep every sentence under 20 words.
5. Strip greetings like Hope you are well and any word ending in ize.
6. Produce three subject lines under 4 words, all lowercase, no punctuation.
7. Flag any sentence that only talks about you instead of them.

Output

One email body under 90 words plus three subject line options and a one line note on which pain each opener leans on.