Quick answer
Plan on about €240 to €350 a month if a founder runs outbound on tools alone, about €2,300 to €3,200 a month for one in-house SDR in Lithuania including tools and €2,850 a month for a Lithuanian agency that publishes its price (Ripe Leads, after a €3,750 first month). The salary is the big line: I assume €2,000 to €2,800 gross for an SDR, against a Lithuanian average of €2,628.20 in Q2 2026. Employer costs on top of gross differ a lot across the three countries: 1.77% in Lithuania, 23.59% in Latvia and 33.8% in Estonia, so the same gross salary costs an employer more in Riga or Tallinn.
Three ways to fund outbound, and what each costs
I'm based in Riga, so this is my home market. Budget guides priced in dollars on US salaries don't help much in Kaunas, Riga or Tallinn, so I built this one from stated assumptions, official 2026 wage data and prices published on vendors' own sites. Swap in your own numbers before you commit.
Where I stand. I work with teams as a fractional Head of GTM or set up the outbound function inside their team, from EUR 2990 a month. Done-for-you outbound is sold by Shipyard GTM (my agency), based in Riga, which quotes a fixed monthly price after a call. Both compete with the agencies named below, so weigh my take with that in mind. No tool or agency in this article pays me.
| Option | Monthly cost | Who does the work | Fits when |
|---|---|---|---|
| 1. Founder with tools | €240 to €350, plus your hours | You | You're still finding out who buys |
| 2. One in-house SDR (Lithuania) | €2,300 to €3,200, tools included | Your hire, managed by you | You know who buys and want the skill in the team |
| 3. Agency with a published price (Lithuania) | €2,850 after a €3,750 first month | The agency, you take the meetings | You want it running in weeks without hiring |
Option 1: tools only, the founder runs it
Baltic markets are small, so you rarely need big volume. My assumption: 500 new contacts a month, 3 emails each, which is about 75 emails a working day. When I set up outbound for clients I plan 20 to 30 emails per mailbox per day, so that's 3 mailboxes. I've used 4, on 2 domains, for headroom.
| Item | Assumption | Monthly cost |
|---|---|---|
| Mailboxes | 4 Google Workspace Starter users at €6.80 each, before tax | €27.20 |
| Domains | 2 domains at €10 to €20 a year each | €2 to €3 |
| Sending tool | Entry plan, billed monthly: Smartlead Base $39 or Instantly Growth $47 | $39 to $47 |
| 1 Sales Navigator Core seat at €120.99 a month (€1,088.88 a year if you pay up front) | €120.99 | |
| Contact data and verification | An entry plan, check current pricing | €50 to €150 |
| Total | Dollars counted one to one with euros | About €240 to €350 |
Prices from Google Workspace, Smartlead, Instantly and LinkedIn, checked 14 October 2026. Domain and data costs are my assumptions. Add your CRM if you don't have one yet.
The real cost here is your time: building the list, writing the copy, answering replies. And new domains need 3 to 4 weeks of warmup before they carry full volume, so month one is mostly setup. Here's how to warm up cold email domains.
Test the data before you buy it. Don't assume a data tool covers your market. Take 50 Baltic accounts you already know, run them through the tool's free trial and count how many decision makers come back with a valid email. If it's a handful, budget for building the list by hand.
Option 2: an in-house SDR in Lithuania, Latvia or Estonia
The salary is your assumption to replace with the offer you'd actually make. For reference, here's what each country's statistics office reports, and what the employer pays on top of gross pay in 2026:
| Country | Average gross monthly wage, Q2 2026 | Employer pays on top | Employer cost of €2,000 gross | Employer cost of €2,500 gross |
|---|---|---|---|---|
| Lithuania | €2,628.20 (private sector €2,547.90) | 1.77% on a permanent contract | €2,035 | €2,544 |
| Latvia | €1,886 in full-time units (private sector €1,876) | 23.59% | €2,472 | €3,090 |
| Estonia | €2,243 | 33% social tax and 0.8% unemployment insurance | €2,676 | €3,345 |
Sources: Lithuania's State Data Agency figures as reported by LRT, Latvia's Central Statistical Bureau, Statistics Estonia. Employer rates: Sodra, Latvia's VSAA and Estonia's tax board.
These are averages across all jobs, not SDR salaries. Lithuania's employer share looks tiny because most social insurance there is paid by the employee out of gross pay (19.5%, per Sodra). On a fixed-term contract the Lithuanian employer rate goes up to 2.49%. Compare candidates on employer cost, since that's what your budget pays.
So for Lithuania: €2,000 to €2,800 gross, plus 1.77%, is €2,035 to €2,850 a month. Add the €240 to €350 of tools from option 1 and one SDR costs about €2,300 to €3,200 a month. Three costs don't show up in that number:
- Hiring time. Weeks of interviews before anyone sends an email.
- Management. Someone has to own the targeting, the offer and the copy. A junior SDR rarely can on day one.
- The setup month. Same warmup as option 1, now with a salary running.
If nobody on your team has run outbound before, a fractional lead who sets it up for the SDR is the middle step. I compare the options in your first GTM hire: in-house, agency or fractional.
Option 3: an agency based here
Agencies here charge per month, not per lead. Here are three based in Lithuania. Only one of them publishes its price:
- Ripe Leads, Vilnius. Email and LinkedIn. €3,750 for the first month, setup and launch included, then €2,850 a month, tools and data included. Month to month with 28 days' notice. The founder writes and runs every campaign himself. Watch for: it all rests on one person, and the full target list is yours only after six months of fees. Source: ripeleads.eu.
- GrowTech, Kaunas. No price on its site. Cancel with 20 days' notice before the next billing cycle, with discounts for paying up front. Watch for: you can't size the cost until after a call, so ask for the total of the first three months. Source: growtech.co.
- Shipyard GTM (my agency), Riga. Email and LinkedIn run as one sequence, for B2B companies with product-market fit. Fixed monthly price after a first call, tools and data included, month to month. You keep the domains, inboxes, data, copy and playbook if you stop. Watch for: launched in October 2026, so no public reviews or published case studies yet. No price on its site either.
For the wider field, see the lead generation agencies in Lithuania and the outbound agencies across the Baltics. For a reference point from outside the region, CIENCE lists one European SDR at $4,999 a month with its team and platform, before bonus and setup. I compare published agency prices in how much an outbound agency costs.
The first three months, side by side
| Option | Per month | First three months |
|---|---|---|
| Founder with tools | €240 to €350 | €720 to €1,045, plus your hours |
| In-house SDR, Lithuania, €2,500 gross | €2,783 to €2,892 | €8,350 to €8,677, plus hiring time |
| Ripe Leads | €3,750, then €2,850 | €9,450 |
| CIENCE, 1 SDR in Europe | $4,999 + setup | $14,997 + setup + bonus |
Over a quarter, a Lithuanian hire and a local agency land close together. The difference is what you get for it: the hire builds skill inside your company, the agency brings a system that's already running. Then divide by meetings held. At €2,850 a month and 6 held meetings, each costs €475. Whether that's cheap depends on your deal size, not on the invoice.
Which budget fits your stage
- Founder with tools if you're still finding out who buys. Spending on people before you know that is the expensive way to learn it.
- In-house SDR if you know who buys and want outbound as a permanent skill, with someone who can own the targeting and copy. In Lithuania the employer cost on top of salary is low, which makes this cheaper here than in Riga or Tallinn at the same gross.
- Agency if you need meetings this quarter and nobody has time to manage a hire.
If your next market after the Baltics is Sweden, Finland or Norway, read selling into the Nordics from the Baltics before you set the budget.
Key takeaways
- Tools for one person running email and LinkedIn cost about €240 to €350 a month. The real cost of that option is your time.
- One in-house SDR in Lithuania costs about €2,300 to €3,200 a month with tools, on a salary assumption of €2,000 to €2,800 gross.
- Employers pay 1.77% on top of gross in Lithuania, 23.59% in Latvia and 33.8% in Estonia, so the same salary costs very different amounts.
- Ripe Leads in Vilnius publishes €2,850 a month after a €3,750 first month. Most other agencies here quote after a call.
- Over the first three months a Lithuanian hire and a local agency cost about the same. Decide on stage and who will run it.
FAQ
How much does B2B lead generation cost in Lithuania?
Ripe Leads in Vilnius publishes €3,750 for the first month and €2,850 a month after that, tools and data included. Other local agencies quote after a call. Doing it in-house costs about €2,300 to €3,200 a month for one SDR with tools, or €240 to €350 in tools if a founder runs it.
How much does it cost to hire an SDR in Lithuania?
Your offer plus 1.77% employer social insurance on a permanent contract, per Sodra. At €2,500 gross that's €2,544 a month before tools. The national average gross wage was €2,628.20 in Q2 2026.
How much do employers pay on top of salary in the Baltics?
In 2026, 1.77% in Lithuania on a permanent contract (2.49% fixed-term) and 23.59% in Latvia. Estonia adds 33% social tax plus 0.8% unemployment insurance, 33.8% in total.
What tools do I need to start outbound, and what do they cost?
A few mailboxes on 1 or 2 domains, a sending tool, a Sales Navigator seat for LinkedIn and a contact data tool. On entry plans that's about €240 to €350 a month. Check each vendor's current pricing, because plans change often.
Is an agency cheaper than an in-house SDR in the Baltics?
In Lithuania they cost about the same over three months: roughly €8,350 to €8,677 for a hire at €2,500 gross with tools, €9,450 for Ripe Leads. In Latvia and Estonia employer costs make the hire more expensive at the same gross salary.