In short
Lithuania, Latvia and Estonia are three separate markets that get sold as one. I run outbound across all three from Vilnius, in the local language where it matters, and treat each as its own list, offer and set of expectations.
What is included
Three markets, not one region
The Baltics get treated as a single territory on slide decks and almost never behave like one in a campaign. Language, register and what counts as a credible reference all change at the border. A sequence that performs in Lithuania can land flat in Estonia with nothing wrong with the copy except that it was written for somewhere else.
So each market gets its own list and its own angle, and they launch in sequence rather than all at once. The first market proves the offer, then the next two get the version that already works.
Where the data actually comes from
Baltic company data is good if you know where to look and poor if you rely on the big international databases, which thin out fast this side of the Baltic Sea. Lists get built from registry grade sources and the companies' own sites, then verified, rather than exported from a tool and hoped for.
Good fits and bad fits
This works well when the buyer is a business with a real budget line and a named decision maker: manufacturers, logistics and customs, professional services, staffing, software and wholesale. It works badly for offers that need enterprise procurement cycles the region rarely runs, or for a price point too low to justify a meeting.
How the engagement runs
Week one defines the ICP and the offer. Weeks one and two build the list, verify the data and warm the sending infrastructure. Campaigns go live in week two or three, and from there replies get handled and the angles that work get more volume. You get weekly reporting and the interested replies. I have booked 2000+ meetings for B2B clients running this way.
There are two ways to run it. Done for you means I build and run the engine. Fractional GTM means I plug in as your GTM lead and we build it with your team, so you keep the system afterwards.
Frequently asked
Do you cover Latvia and Estonia as well as Lithuania?
Yes. I am based in Vilnius and run campaigns into all three, usually starting with the market where the offer is strongest and expanding once it converts.
Which language should the campaign use?
It depends on the buyer, not the country. Local language wins in trades, manufacturing, retail and services. English is often correct for software, tech and international logistics, where it is already the working language.
Can you help a foreign company enter the Baltics?
That is a large share of the work. The hard part is rarely the sending, it is building a credible first message from outside the market, which is why the offer and proof get built before the list.
How many accounts can you realistically reach?
Enough for a focused programme in most categories, but the region is finite, which is exactly why targeting is tight and the offer gets fixed first. We size the real universe before you commit to anything.