In short
Most SaaS outbound fails on targeting and offer, not on tooling. I fix the ICP and the reason to reply first, then build and run the engine that books demos with the accounts actually worth winning.
What is included
The ICP problem behind most flat campaigns
When a SaaS campaign underperforms, the instinct is to rewrite the copy. It is usually the list. A broad ICP produces a list where most recipients have no live reason to change anything, and no amount of copy fixes an audience that does not have the problem this quarter.
Narrowing to the accounts with an observable trigger, a tech stack that implies the pain, a hiring pattern, a funding event or a visible gap, changes the economics more than any subject line test.
Selling a product nobody is searching for
Plenty of good software solves a problem the buyer has not named yet, which makes inbound slow and outbound the only fast channel. Those campaigns live or die on the first line making the problem recognisable in the buyer's own words, before the product is mentioned at all.
Europe to US, and the other way
European SaaS selling into the US and US software selling into Europe are different builds, not the same sequence in a different timezone. Volume tolerance, tone and what counts as proof all change, and the compliance footing changes with them.
How the engagement runs
Week one defines the ICP and the offer. Weeks one and two build the list, verify the data and warm the sending infrastructure. Campaigns go live in week two or three, and from there replies get handled and the angles that work get more volume. You get weekly reporting and the interested replies. I have booked 2000+ meetings for B2B clients running this way.
There are two ways to run it. Done for you means I build and run the engine. Fractional GTM means I plug in as your GTM lead and we build it with your team, so you keep the system afterwards.
Frequently asked
Do you book demos or qualified meetings?
Meetings with a named decision maker who replied with genuine interest. I do not count an out of office or a polite no, and I do not promise a fixed number of meetings, because nobody can promise that honestly.
We already have an SDR. Does this still make sense?
Often yes, as the layer that builds lists, infrastructure and sequences so the rep spends time on conversations. If you would rather build it inside the team, that is the fractional GTM engagement instead.
What if our ICP is not clear yet?
That is the first week of work, not a blocker. We define it from your best existing customers before anything is built.
Which SaaS categories does this suit?
Products with a business buyer, a real budget line and a deal size that justifies a meeting. Low ticket self serve products are usually better served by other channels.