In short
I am based in Vilnius and run outbound into Lithuania in both Lithuanian and English. The whole engine is handled: targeting, verified data, warmed sending infrastructure, copy, follow up and reply handling. You take the meetings.
What is included
Why Lithuanian outbound works differently
Lithuania is small enough that the companies worth contacting are countable. That changes the whole approach. In a market of this size you cannot hide a weak list behind volume, because the universe runs out, and a badly written first campaign burns names you cannot get back.
So the work goes into targeting and the offer before a single email sends. A precise list of a few hundred right fit accounts outperforms a scraped list of thousands here, every time.
Lithuanian copy, written properly
Machine translated Lithuanian reads as careless, and careless is fatal when the recipient can plausibly know someone who knows you. Names get normalised and put in the vocative case before launch, which is the detail most foreign senders miss and Lithuanian readers notice immediately.
Where English is genuinely the working language of the buyer, such as in tech and international logistics, I run it in English and say so up front rather than forcing a translation.
Selling out of Lithuania, not just into it
Plenty of the work is the other direction: a Lithuanian company selling into the Nordics, Germany, Poland or the US. That is a different build, because the credibility problem changes. A Vilnius company writing to a Stockholm buyer needs proof that travels, and the list has to be built from the target market's own data rather than from a local register.
How the engagement runs
Week one defines the ICP and the offer. Weeks one and two build the list, verify the data and warm the sending infrastructure. Campaigns go live in week two or three, and from there replies get handled and the angles that work get more volume. You get weekly reporting and the interested replies. I have booked 2000+ meetings for B2B clients running this way.
There are two ways to run it. Done for you means I build and run the engine. Fractional GTM means I plug in as your GTM lead and we build it with your team, so you keep the system afterwards.
Frequently asked
Is B2B cold email legal in Lithuania?
Business to business outreach is generally run in the EU on the legitimate interest basis under the GDPR, rather than the prior opt in that consumer marketing needs. In practice that means emailing a named professional at a business address about something genuinely relevant, saying who you are and why you are writing, and honouring an opt out immediately. That is how I run it. It is how I work, not legal advice, so check your own position with a lawyer if the stakes are high.
Do you write the campaigns in Lithuanian?
Yes, where Lithuanian is the right language for the buyer. That includes putting names into the vocative case and having the copy read as though a person wrote it, not a translation engine.
How long before the first meetings?
Campaigns are usually live within two to three weeks, because domains need roughly two weeks of warmup before they can send safely. First replies typically arrive in the first weeks of sending.
Is the Lithuanian market big enough for outbound?
For most B2B offers, yes, provided the targeting is tight. The constraint is not the number of companies, it is how many of them genuinely fit. That is the first thing we size together, before anything is built, and if the answer is no I will tell you so on the call.