Belkins vs SalesRoads: An Unpublished Retainer or a Published Per-SDR Price?

Belkins vs SalesRoads at a glance

I'm a GTM consultant in Vilnius with 2000+ meetings booked for B2B clients, and this pairing comes up whenever a founder is weighing a managed US appointment-setting program against something with a price on the page. Every agency fact below comes from belkins.io and salesroads.com, checked on 16 October 2026.

Sources: Belkins pricing, Belkins homepage, Belkins about, SalesRoads pricing, SalesRoads homepage, SalesRoads about.

How they charge

Belkins sells four packages, "custom-built" per client, with no figure on any of them:

SalesRoads puts a dollar figure on the page, billed per 4-week engagement:

One wrinkle worth budgeting for: billing every 4 weeks means 13 cycles a year, not 12 months, so one SDR works out to roughly $155,350 a year rather than the $143,400 you'd get by multiplying the monthly-equivalent figure by 12.

Channels: a wide menu or calls and email

Belkins' pricing page lists cold email, LinkedIn outreach, intent-based cold calling, voicemails, Messenger and WhatsApp, account-based marketing, paid advertising, executive dinners, conference activation and webinar support, without saying in text which package includes which. SalesRoads keeps its base package to two channels: outbound calling and email prospecting, run from multiple sending domains and mailboxes for deliverability. It doesn't list LinkedIn anywhere I found.

In my own practice, email and LinkedIn run as one sequence, not as separate line items with separate owners, so neither model matches exactly how I work. If your buyers mostly answer the phone, SalesRoads' narrower, calling-led menu is the more honest match. If you want LinkedIn in the program at all, it has to be Belkins. For the record, I don't run cold calling for clients, so on that channel both of these sell something I don't.

Who actually does the work

Belkins assigns what it calls a "Center of Excellence" per client: an account manager, SDRs, lead researchers, copywriters and email tech specialists. Its cheapest tier, Small Business, is explicitly "delivered through partnering agencies from the Belkins ecosystem" rather than Belkins' own team, which is worth asking about directly if you're looking at that package.

SalesRoads describes "dedicated reps, never shared" with a client strategist, an SDR performance coach, a research and data team and an optimization specialist around them. Its own site contrasts its model with "inexperienced" offshore competitors and states its reps carry 5 to 10 years of industry experience and training it describes as three times the industry standard. I can't verify either experience claim independently, only that both sites state them plainly. The distinction between what a booked meeting owner does versus a closer is worth knowing going in, which I cover in appointment setter vs SDR.

What each one says you'll get

Belkins' homepage promises 100 to 400+ qualified appointments a year, with case studies naming 330 in 15 months for one client and 320+ in 12 months for another. Its meta description phrase "guarantees 100-400 yearly appointments" is softened on the page itself by an asterisk: "*The results depend on multiple factors."

SalesRoads publishes its own selected case studies rather than a blanket range: 937 appointments for one client, 807 opportunities for another, and a cited $27M in total pipeline for a third. These are its best examples, not an average, the same caveat that applies to Belkins' case studies.

Neither number is an audited benchmark. Ask both agencies for the typical range in your industry and list size, not the headline case study, before you set your own quarter's target.

Markets and coverage

Belkins calls itself "the top-rated B2B lead generation company in the USA" and states it has worked across 50+ industries, with no other markets or languages listed on its site. SalesRoads brands itself "America's Most Trusted Sales Outsourcing Partner" and names manufacturing, federal and state or local government, SaaS and healthcare as the industries it references most on its site. Neither positions itself around Europe.

If your buyers are mostly in Europe, neither of these is really built for that, and it's worth reading what outsourced SDR services actually cost by European market before you compare further.

Contract: a custom term vs cancel anytime

Belkins publishes no minimum term or notice period on its site; its Enterprise tier mentions "custom SLAs and contract terms" without detail. SalesRoads states plainly: "No long-term commitment. Cancel anytime." But it also recommends staying for a full 12-week go-to-market lab before judging results, which for one SDR works out to three billing cycles, about $35,850, before "anytime" becomes a realistic option. Neither site publishes a notice period for ending the engagement. I've written more on how much weight to put on that kind of wording in what cancel anytime actually means at an outbound agency.

Track record

Both have a public review trail on sites like Clutch. I'm not citing scores or counts here, since I can't verify them first hand, but the qualitative themes are worth knowing. Belkins' reviewers mostly praise its upfront research and omnichannel coordination, with a recurring note that leads don't always match the targeting brief exactly and that results typically take one to three months to settle in. SalesRoads' reviewers praise responsiveness and a hands-on, partner-like feel, with a recurring note that the initial setup and onboarding felt rough for a few clients. SalesRoads also made the Inc. 5000 for a third time in 2024, ranked No. 3508 with three-year revenue growth of 137%, according to Inc.'s own listing.

What you keep when you leave

Neither site states, anywhere I found, who keeps the sending domains, mailboxes, call recordings or lead lists once you stop. That's not unusual for this market, but it's exactly the kind of thing to get in writing rather than assume. I've laid out why it matters in who owns your domains when you cancel an outbound agency.

Pick Belkins or SalesRoads

Pick Belkins if you want LinkedIn and a wider channel menu running alongside email and calls, you're comfortable getting a quote after a call rather than reading a price online, and you want a managed program that also covers things like ABM or event follow-up.

Pick SalesRoads if your buyers answer the phone, you want the price on the page before you talk to anyone, you want dedicated US-based reps, and you're fine committing to roughly a 12-week test before judging it.

Look past both if your buyers are mostly outside the US, your offer hasn't been tested yet, or you want to own the system and eventually run it in-house. For other reads on how each of these agencies stacks up elsewhere, see Belkins vs Martal Group and Martal Group vs SalesRoads.

What to ask both before you sign

Send both the same note before the second call, so the proposals come back comparable:

Hi [Name], before our next call, could you send me a few things in writing? The total cost for the first 12 weeks, how you define an appointment or opportunity, the notice period for ending the engagement, and who keeps the domains, mailboxes and lead lists if we stop.

On the call, ask who actually works your account day to day and where they're based. For the full background on each, see my Belkins review and SalesRoads review.

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