Sales Navigator Team vs Professional: They're Renamed, Here's What to Buy Now

Team and Professional don't exist anymore

I set up LinkedIn seats for B2B teams most months, and this question comes up on calls from people who read an old comparison post, inherited a quote from a colleague who bought in 2021, or found a screenshot in an old sales deck, and are now trying to match it against today's checkout page. The honest answer is there's nothing left to compare: LinkedIn retired both plan names in 2023. Professional became Sales Navigator Core. Team became Sales Navigator Advanced. LinkedIn's own pages don't mention the old names at all anymore, which is exactly why the search keeps happening: the page you're looking for was deleted out from under the question.

Independent trackers of LinkedIn's pricing page, like Evaboot's writeup on the old Team plan, have documented the same mapping: Professional to Core, Team to Advanced, Enterprise to Advanced Plus.

The old names, mapped to today's

Here's the full mapping in one place, since this is the part most people actually want:

Source: LinkedIn's own Sales Navigator plans page, checked today. It lists only Core, Advanced and Advanced Plus, in US dollars, before tax.

Why the old names still show up

A few reasons the "Team vs Professional" question keeps circulating years after the rename. Sales decks and procurement documents from before 2023 don't get updated once a deal closes. Vendor comparison posts written before the rename still rank for the old terms and never got revised. YouTube tutorials from that era still use the old names in the title. And anyone who bought a seat before 2023 and never looked at their invoice closely may have simply never noticed their plan got a new label on LinkedIn's backend.

None of that is a reason to keep comparing the old names today. If a page, quote or video you're reading still says "Team" or "Professional" without a 2023-or-later date attached, treat the rest of its numbers as unverified too.

Core, the old Professional, today

Sales Navigator Core is a single-user plan: one license, tied to one LinkedIn profile. It includes 50+ lead and account search filters, alerts when a saved lead changes jobs or a saved account grows, 10,000 saved leads, and 50 InMail credits a month. That's the whole job for a solo seller: build searches, save leads and accounts, and act on the alerts.

If you're a single seller or a very small team wondering whether Core earns its seat at all, rather than which plan it maps to, I answer that directly in is Sales Navigator worth it for a small business.

Advanced, the old Team plan, today

Advanced is built for more than one person working the same market. On top of everything in Core, it adds shared lists and saved searches so two reps don't rebuild the same list twice, TeamLink and TeamLink Extend to show which colleague is already connected to a lead, Buyer Intent signals, Smart Links, CSV upload of an existing book of business, and seat management with central billing for whoever runs the team.

Those shared lists and TeamLink connections exist for one reason: more than one person touching the same account. This is the setup I push clients toward once they have two or more people prospecting the same target list: one shared list beats two reps quietly duplicating each other's outreach without knowing it. If that's already your situation, the same discipline of coordinating multiple people against one account is in multi-threading on LinkedIn: an account-based playbook.

Did the features change, or just the label

Mostly just the label, but not entirely. LinkedIn has added AI features like Account IQ, Lead IQ and Message Assist since the rename, on top of what either Professional or Team used to offer, so Core today does more than Professional did on the day it was renamed. One thing is worth flagging directly: some older write-ups, including an earlier version of this site's own plan breakdown, said Advanced includes CRM sync. LinkedIn's current plan table puts CRM sync on Advanced Plus only. If a "Team vs Professional" comparison you're reading claims the mid-tier plan syncs to Salesforce or HubSpot, check the date before you believe it.

What each costs now

In plain numbers: Core is $119.99 a month or $1,079.88 a year, Advanced is $159.99 a month or $1,799.88 a year, and Advanced Plus has no list price, LinkedIn quotes it by team size and CRM. All prices are per license, in US dollars, before tax, and LinkedIn calls them estimates. LinkedIn also publishes these in euros, pounds and three more currencies, with a yearly discount that varies by currency, which I lay out in full in Sales Navigator pricing plans rather than repeating the whole table here.

Which one to buy

Once you know "Team" means Advanced and "Professional" means Core, the actual buying decision is the same one it always was.

Buy Core if:

• you're the only person prospecting this market, or close to it;
• nobody needs to see your saved lists or searches but you;
• 50 InMails a month and 10,000 saved leads cover what you actually do in a week.

Buy Advanced if:

• two or more people are selling into overlapping accounts and keep duplicating each other's lists;
• you want Buyer Intent signals on top of your lists, though those are only useful if your company page and ads generate enough activity to measure;
• someone needs to manage seats and billing centrally instead of five separate individual subscriptions.

If you're not sure Sales Navigator is the right tool at all, rather than which tier, start one level up with Sales Navigator vs Premium Business, which covers whether you need the prospecting layer in the first place.

Still billed under the old name

If your invoice or your admin panel still shows "Team" or "Professional," your account likely hasn't been relabeled on the surface even though LinkedIn's backend has long since mapped it to Advanced or Core. The entitlements, what you can actually do with the seat, follow the current plan structure either way. The label on an old invoice doesn't freeze your features at 2022 levels. If you want to confirm exactly what your seat includes today, LinkedIn Admin Center shows the current plan name and feature list, and that's the version worth trusting over anything printed on an old order confirmation.

What happened to Enterprise

Enterprise became Advanced Plus, the plan that syncs Sales Navigator to a CRM in both directions, listed with HubSpot, Microsoft Dynamics 365, Oracle Sales and Salesforce. It adds ROI reporting for admins and Sales Navigator inside Microsoft Teams. There's still no list price: LinkedIn quotes it by team size, CRM and training needs, sold through its sales team rather than self-serve checkout. If your CRM isn't one of those four, most of what separates Advanced Plus from Advanced won't apply to you anyway.

The mistake this search usually hides

The mistake isn't picking the wrong plan, it's trusting a stale source. I've seen teams forward around a comparison post from 2020 that recommends "Team over Professional" based on a feature gap that's been rebuilt twice since. The fix is simple: before you act on any Sales Navigator comparison, including this one, check it against LinkedIn's own live plans page, because that page changes more often than the write-ups chasing it.

FAQ